America’s Favorite Radio Station: WKRP In Cincinnati – Michael B. Kassel (1993)
There are two
photographs I keep deep within my wallet.
One is a color photo of my wife Elizabeth when she was a little kid,
another is a black and white image of Dr. Johnny Fever at his DJ booth. Is this significant because these are the two
guiding pillars of my life? No. Like a talisman, my wife’s photo reminds me
of the totality of her, of how she is and always was much more than the person
I got to know, of how she carries her inner child with her in all things, and
of how fortunate I am that she chose to share her life with me. Also acting as a talisman, Dr. Johnny Fever’s
photo reminds me of my own youth, my love of music, my life-long admiration of
anti-establishment figures, and most of all, of WKRP in Cincinnati, one of my
favorite television shows ever.
Because of my admiration
for WKRP in Cincinnati, I always seek out any and all information about the
show, its creators, writers, and actors.
This has been difficult since the show aired its first-run episodes
between 1978 and 1982. I arrived in the
USA in December of 1981, so I missed all the initial screenings. I discovered WKRP, along with my family, in
syndication. I found the show so funny,
the characters so individual and weird, and the topics discussed so alien from
the standard 30 minute situation comedies that flood the television landscape,
that it soon became one of my favorites, even though I could not have been more
than 9-10 years old. In just four
seasons and 90 total shows, WKRP’s creators crafted a television show so fresh,
insightful and hilarious that its memory lives on in countless fans such as
myself. Employment at a library affords
me access to all the books, so when I searched for and found this specific
volume, I freaked.
Author Michael B. Kassel
states it beautifully in his preface, “WKRP in Cincinnati is an example
of a program crafted by amazing individuals who were able to transcend the
confines of their medium.” Quality stands out among the banal standard fare and
desperate copycat shows that flood our television airwaves. It definitely does so for WKRP. Starting with the head man, Hugh Wilson, WKRP
gathered up a company of people dedicated to creating clever, genuine, honestly
funny entertainment mined from Hugh’s experience with working at small market
radio stations. Populated by characters
drawn from real life, with all the complexities, beauties, and horrors that
come with it, the show was always treated as the bastard son of the MTM (Mary
Tyler Moore) production company, leaving the dullard CBS executives to almost
ruin WKRP by switching the airtime of the show at least 9 times in 4
seasons. Ridiculous. It is a testament to the quality of WKRP
that, while suffering such stupid treatment from know-nothing executives, it
delivered 90 episodes of comedy gold.
Michael B. Kassel
understands that these characters, and the actors portraying them, are the
reason fans tune in. Because of this
Hugh Wilson and the writers all took great care in the initial writing stages,
assuring that any new story or joke stayed true to who these fully
3-dimensional people were, without ever relying on the cheap, easy type of
formulaic jokes that TV sitcoms continue to foist upon an audience the TV execs
consider to be dumber than B-grade dog food. (They only ever care about the commercials). Kassel mentions how one writer began keeping a
WKRP “bible,” detailing any new facts we learned about the characters on WKRP,
allowing for easy and efficient continuity from show to show and season to
season. This was a new concept for
television sitcoms, something done regularly now, 45 years later.
Kassel’s best writing
comes when he describes the people and the situations that found the amazing
cast members hired and working for WKRP.
While I knew many of these stories through my own fandom, my mind
exploded at the wealth of new information and details. One of the tidbits which I understood
innately as a child, but which I did not fully grasp until I re-watched WKRP as
an adult, was the countless sly and subtle references that Howard Hesseman
snuck in concerning his character, Dr. Johnny Fever, and the seemingly constant
ingestion of psychedelics and other mood intoxicants, especially of the sticky
icky green variety. As a child the
specific details eluded me, but I grokked it all through some sort of superfreak
osmosis, and I loved it so much. I
initially also fell in love with both the incredibly vivacious, sexy, smart,
and unflappable Loni Anderson, portraying Jennifer Marlowe, the highest paid
member of the WKRP staff (a receptionist!), and the effortlessly beautiful,
kind, and sweet Jan Smithers, who played the part of Bailey Quarters. They did not act like the other “women” on TV
shows. They seemed like real
people. Everyone on WKRP did.
I am now in my early
fifties, and it has been nearly 25 years since WKRP aired in regular
syndication. As a TV-watching latch-key
kid, I carry a lot of television in my mind, but nothing casts a shadow over my
consciousness quite like WKRP in Cincinnati does. I know all the jokes, all the beats, and I
still laugh like a manic child. I know
all the stories, and the heavy shit dealt with in many episodes, and I still
get choked up watching these characters navigate through their collective
lives. I still dream of working
someplace like WKRP, with a kind and caring boss like Mr. Carlson, someone who
truly invests himself in the people around him, or with a supervisor like Andy
Travis, an honestly good human being who sees the value in relationships apart from
the bottom-line. I aspire to work with
people as cool and complex as Johnny Fever or Venus Flytrap, the nighttime DJ, and
with characters as funny and outlandish as Les Nessman or Herb Tarlek. Hell, I
wanted to join a work softball team with a cool dude like Bucky Dornster, the
station’s engineer who never took no shit from anyone and was a Union man! Several years ago, I did indeed achieve a
life-long dream of being a radio DJ just like Dr. Johnny Fever! I did a Saturday oldies show called SONIC LIFE on 96.1 FM, Sugar
Land TX, from 10am – 1 pm (links to those playlists here). I played
music from the 1950s’ to the 1990’s and always tried to teach the kids about Bo
Diddley, because I always remember Johnny Fever crying out to Andy Travis,
after being threatened with losing his job, “But who will teach the children
about Bo Diddley?” Hilarious!
While this is a fairly
small book, it took me on a well-needed trip down memory lane. The second half of this book lists an episode
guide, which I found very interesting as well.
Michael B. Kassel did a wonderful job on this book, a true labor of
love, and a very real gift to those of us who feel that WKRP may be the very
best situation comedy ever. I put it
just a half-notch above Cheers and Seinfeld, but that may be a purely personal
matter. All I know is that I cannot
recall my dad, mom, brother, and I ever, EVER, laughing together as hard as we
did when we watched WKRP’s “Turkeys Away” episode. That memory of shared laughter stays with me
even after I have forgotten the sound of my father’s voice, but I can remember
his face when he laughed. Great works of
art contain the whole of existence within them, and WKRP does so for me. I highly recommend this to any WKRP fanatic!
I leave you with the
immortal first-episode monologue by Howard Hesseman, as Dr. Johnny Fever switches his radio
station’s music in mid-broadcast from “beautiful music” to Rock and Roll!
“All right, Cincinnati, it is
time for this town to get *down*!
Now, you got Johnny... Dr. Johnny Fever, and I am burnin' up in here!
Whoo! Whoo! We all in critical condition, babies, but you can tell me where it
hurts, because I got the healing prescription here from the big 'KRP musical
medicine cabinet. Now I am talking about your fifty thousand watt intensive
care unit, babies! So just sit right down, relax, open your ears real wide and
say, "Give it to me straight, Doctor, I can take it!"





